Market orientation philosophy is the most common orientation philosophy in business. 1.2: Advantages and disadvantages of marketing orientation of Boots: There involves various advantages and disadvantages in marketing process of Boots. Market research allows companies to gather feedback from consumers. Market orientation also involves monitoring competitors ‘ actions and their effect on customer preferences, as well as analyzing the effect of other exogenous factors. This business model centers everything around what the customer wants rather than on promotions. A marketing, or market, orientation means your business philosophy and activities are centered on a customer-first mentality. Strengths of Marketing Orientation 1. Market orientation is a strategic focus on identifying consumer needs and desires in order to define new products to be developed. However, there is a risk of race to the bottom. These range from preparation costs to the inability to personalize training and orientation. It is useful for improving the quality of an existing product or in developing the next new product. Differences Between Marketing Orientation & Production Orientation. Using an orientation program to help newly hired employees become familiar with the organization poses several disadvantages. The marketing orientation is perhaps the most common orientation used in contemporary marketing. Market-oriented businesses focus on analyzing the target audience to determine their needs and design a product to fit those needs. By fulfilling the needs of the customer they create happy, returning buyers willing to spend money on the product as it meets their desire for what the product or service should do. Disadvantages of the product orientation strategy include the phasing out of a company in instances where a competitor with the same product focuses on consumer needs, products may become absolute through a change in technology and other market factors and can lead to many missed market opportunities to exploit. A market orientated organisation looks at the market and its target audience first, before any production or sales activities takes place, to learn what potential customers want from organisations. MARKET ORIENTATION. Companies must consider broader aspects to generate profits, from market needs, business operations to competitive maps. Disadvantages of Societal Orientation. At first sight, this arrangement serves all parties involved: consumers in the wealthy nations get cheap products, and jobs are created in poor countries. Most shoes and leather goods sold in rich countries come from factories in developing and newly industrialising countries, where production costs are low. Disadvantages: Marketing message is sometimes distorted, limited budget. Creates loyalty with customers, as the aim is fulfill the needs of the consumer. The marketing message can be misleading; Budget limitations; Market Orientation. Employees and employers alike have high expectations for new-hire orientation. These are discussed below: Benefits: Supply by demand: The main advantage of Boots is that it … Market orientation disadvantages More complex.